LOGO, PACKAGING

This nutritional beverage start-up had a name and a product, but no identity. They wanted a friendly, organic, and simple logo and package design system that would be flexible enough to expand across multiple flavors. BeaNice was a bean-based milk substitute but they wanted to give their packaging that old-school dairy vibe. After some competitive analysis, we found that having a mix of typefaces was essential to nail that look. To differentiate from competitors like Califa, we took cues from the simplicity and monolithic aesthetic of Boxed Water. BeaNice Navy Bean Milk expanded to 6 flavors and landed on shelves at Whole Foods and other organic grocery stores across America.

Credits:

• Logo & Packaging Design: The Grass Agency